I have read several papers telling about how a product can be success in a market with smoth launching and get a good respons form the costumer. Then, this product become a market leader. I am not going to telling you the detail of what I have read, but only they key factor where in my understanding is a really key factor to make it happen, become success in the market.

KNOW YOUR COSTUMER, that’s it !!! Simple but really effective for your positioning in the market. Your costumers are everything even when you say if this is possible, because all you make is for your costumer. How you can effectively sell your product when you do not know your costumer, their age , incomes, ability to afford the payments, or anythings regarding to your costumer ? Nothing… No one will sell a product without knowing their costumer first.

There are several ways for you on how to build good understanding about your costumer :

• identify who are your potensial costumers ? do not waste your time to them who are not give you any potential income;
• Go with the details about your costumer, their age, sex, education, income level, where they live, hobbies and everything related to your product;
• Inform your potential costumers in an effective way;
• Find their wants;
• Do research for positioning your product in appealing manner.

By doing these ways, I hope your product can be success in the market.

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