This blog question is two fold. First you will have to decide what your blog will be about. i.e. will it be a business blog featuring updates about your products, or maybe it will have a affiliate marketing theme featuring your top affiliate program; will it be a personal blog for just posting your thoughts about anything you feel like that day, or maybe a blog created around a favorite hobby or particular interest you have in something.

Once you have decided what your blog will be about then you will need to find content for it (decide what to put on the blog and in the blog posts). It is recommended that you start out with as much content as possible before even announcing your blog or trying to get traffic to it. Content can be articles written by you, articles you hire someone else to write, free articles from popular online article directories, Private Label Articles (PLR), etc. Just keep the content topics within the theme of your blog.

The tighter the niche, or niche within a niche that you can keep it, the better chance you will have at success. For example you may have chosen Dogs for your niche or theme, picking out a main sub niche such as “The fastest, easiest way to housebreak your dog.” would attract a more targeted audience and would have way less competition then just Dogs. The rule of thumb on this is the simpler and finer focus you can keep it the better. Don’t pick dogs then put a 1000 categories and pages on everything to do with them.

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